Social Media in Daily Practice – Get to Know the Tools

Introduction to social media and their role in marketing Discussion of various tools in social media, including reels, TikTok, and Instagram Reels – video editors, necessary software for creating in social media Marketing strategies for social media – ready-made schemes for engaging topics on reels Examples of social media marketing campaigns – examples of good practices, explanation on videos of what works best Practical exercises in creating content on social media – use of AI (artificial intelligence) tools in content creation Basics of creating Google Ads campaigns

Introduction to Google Ads and its role in marketing Choosing the appropriate type of campaign in Google Ads Creating effective ads in Google Ads Optimizing Google Ads campaigns Practical exercises in creating Google Ads campaigns Conducting a complete advertising campaign on Facebook – choosing advertising goals and creating target groups in Facebook Ads

Introduction to Facebook Ads and its role in marketing Choosing advertising goals in Facebook Ads Creating target groups in Facebook Ads Creating effective ads in Facebook Ads Practical exercises in creating Facebook Ads campaigns Basics of SEO

Introduction to SEO and its role in marketing Choosing the right keywords in SEO Optimizing website content for search engines Link building and internal link building Practical exercises in optimizing website content for SEO – using AI tools in content creation.